Pro Infirmis, a Swiss charity organization for people with disabilities, has created a series of mannequins that reflect bodies of people with physical disabilities for a project titled, “Because Who is Perfect? Get Closer.”
Check out this touching video about the creation of the mannequins. I almost cried when the person sees their very own mannequin for the first time:
For people not used to seeing reflections of their body types in the commercial world, these new mannequins create an empowering experience by providing a platform of visibility in an industry that so often neglects to represent the diversity of bodies.
After the mannequins were created, they were placed in Zurich store fronts, on a popular downtown shopping street, Bahnhofstrasse, in honor of International Day of Persons with Disabilities. The video shows a range reactions of people as they walk by the store front, captivated by these new mannequins.
Through this project, Pro Infirmis wishes to raise awareness of the lack of representation of people with disabilities, especially in the world of fashion and retail.
